Reserved – Case Study
This biggest fashion brand in Europe (Middle-East) has been our client for a couple of seasons. We have been responsible for how the Reserved brand functions in the Internet, we have created applications for mobile devices, and we have also produced sessions and video campaigns.
Over the last few years we have created a concept of the Reserved’s presence in the Internet, first thanks to striking corporate image sites for the campaign (Adventures of the Stardus Girl, Midnight Dreamers), with time extending the range of products (a catalog of a couple of thousands of products) and introducing the brand into mobile devices and into the world of social media.
During the recent seasons, we have realized many video sessions for the brand, working with the finest top-models of the world, such as Magda Frąckowiak or Sasha Pivovarova. We have been also producing regular fashion sessions for the Reserved Kids brand. At the moment, we are co-operating with the brand on their expansion into the Russian market, locating interactive products and adapting them to the specifics of the eastern market.
Today, apart from a broad and often updated website, Reserved makes use of various channels of the Internet and multimedia communication – iPad and iPhone applications, mobile page for mobile phones, one of the biggest in Poland Facebook profile (nearly half a million fans), the YouTube channel, original blog and a system of direct communication – mailing, promoting events, coupons.
