Stary Browar  in Poznań is a place which combines perfectly designed architecture with trade, business, and artistic function. Almost from the start of this center, we have co-created interactive projects and multimedia fully integrated with its space.

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Stary Browar – a child of Grażyna Kulczyk – businesswoman and a collector of art, introduced a whole new standards as regards the architecture and design in the public space. The effect of this approach is a number of awards, among many the most important – ICCS – for the most beautiful shopping center of the world.

Huncwot, for many years has co-created the image of Stary Browar designing the whole of the Internet communication, image campaigns and multimedia spots present on a few dozens of plasma screens situated in the Center.

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Over the last 8 years we have built the website of Stary Browar twice, adapting it to new challenges related to the space extension, changes in corporate identity, and the new expectations of a growing number of customers.

We have created a website presenting in a clear and modern way the information on the current trade offer, promotions, and cultural events. Thanks to an interactive map, one can easily locate any of couple of hundred stores or restaurants. When designing the website, we paid special attention to the architecture of the space, building a map of many works of art placed in Stary Browar, and realizing a series of three dimensional panoramic pictures, which allow for sensing the magic of this exceptional place without moving away from your computer.   
 
For many years, we have also provided for the direct communication with customers of Stary Browar, designing and sending a weekly newsletter to thousands of recipients, which informs about the newest special offers and events taking place on the premises of the Center. 

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In 2007, Stary Browar gained a new network of communication – a few dozens of plasma screens presenting news and advertising spots addressed directly to the customers of the Center. Huncwot has been providing service for this network since it started. We design modern advertising spots for lessees, new bulletins, videos promoting hundreds of cultural events taking place each year in Stary Browar. It is due to our productions that Stary Browar enhances its image of a modern and dynamic center, following innovative developments in marketing communication. 

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At the same time, for many years we have co-operated with the Art Stations Foundation (previously Kulczyk Foundation), an artistic wing of Stary Browar. We design printed materials, we deal with the Internet communication, we realize advertising spots.

Over many years of co-operation, we have also organized over a hundred cultural events – concerts, film shows, outdoor events. In Stary Browar, we hosted music stars from all over the world, among others: Tortoise, Iva Bittova, Fred Frith, Marc Ribot or Steven Bernstein.

We also had a great pleasure working on the creation of a web page dedicated to the collection of modern art of Grażyna Kulczyk, opened in the new gallery spaces of Stary Browar. In effect, the collection gained a site functioning as an Internet guide through the exhibition of one of the biggest private art collections in Europe. Thanks to 3D mapping of exhibition rooms, we arrived at the effect of complete visualization of this extensive exhibition.

We also earned an individual commission from Grażyna Kulczyk to realize a dedicated multimedia application containing detailed information on her art collection, thanks to which the Collectioner has worldwide access to updated information presented in visually attractive way.